“In our company, product management does not directly engage research firms. And that’s because most firms really don’t understand the demands that are specific to product management so the cumbersome buffer of market research/CI exists. Unfortunately, that buffer dramatically slows down the pace of the information that we need to shape decision making. With Cordoba, their team actually has sat in our shoes and knows the intense demands of leadership. When we engage them, we can ask tough questions and they are able to leverage their vast source network and put panels of interviewees together that are customized specifically for each project. Cordoba does not just ask questions, they drill deeper on every single key intelligence question. Leadership frequently asks our team specifically for Cordoba’s recommendations on many topics.”
